When I was promoting the blogs listed on the right-hand side of the site last night I noticed that many of them are missing a description tag. Why is this important? Well, a description will allow you to include important keywords that will assist people in finding the blog. In addition many search engines rely on the description tag in order to properly classify your site.
Docudharma is even currently missing this tag. How do I know? Two ways, one is to right click on this page and select view source or view page source. This allows you to view the HTML coding on any page you are viewing. The other is to submit the site to an engine that spiders the site looking for title and description tags.
This isn’t OTB’s fault as it looks to be the way the software is set up. OTB, there should be a way to insert the description tag immediately after the title tag somewhere in the software.
Below the fold I’ll explain how to insert the tag into your own blogs.
Inserting a Description Tag
The DESCRIPTION tag is in bold everything else is meant to show you where to include the tag. The DESCRIPTION tag should go after the TITLE tag on it’s own line. It should also be included in the HEADER tags before the BODY tags as shown in the example.
It’s not as complicated as it sounds. In Blogger you’ll have to access the “template” of your blog’s current theme. If you compare the coding in my example you should be able to figure out exactly where to add the coding. Then remember to save your template. Never overwrite any of the existing code and always add the description on it’s own line and you’ll be just fine.
In other systems there is often a box in your blog preferences area that will allow you to add a description for the site. So you won’t need to do any coding just look for the box. No box? Then you’ll have to do some hunting, check out the forums for your particular software as I am sure the question has already been asked and answered on there.
The internet gods will love you even more and your competition will be left in the dust.