The Great Chicken Nugget Wars

Let the 2015 Chicken Nugget War commence.

Playing Chicken in the Burger Wars

By Craig Giammona, Bloomberg Business Week

For many years, McDonald’s and Burger King fought for fast-food dominance based on demand for their signature hamburgers, with the epic struggle between the Big Mac and the Whopper becoming a fixture of the Burger Wars. These days the combatants have shifted their focus to a different menu item to woo diners: chicken nuggets.

Burger King in early January brought back its 15¢ chicken nugget promotion, offering a 10-piece box for $1.49, or about half the regular price. The deal, introduced for the second time in three months, was revived soon after McDonald’s rolled out a campaign trumpeting a 50-piece order of Chicken McNuggets for $9.99, or 20¢ each. [..]

The chicken nugget price war comes as fast-food restaurants are turning to discounts and new menu items to keep millennials from fleeing to fast-casual eateries such as Chipotle Mexican Grill. With wholesale beef prices near a record-up 40 percent since 2012-McDonald’s and Burger King are hoping cheaper nuggets will help boost sales to price-sensitive diners.

MSNBC’s Chris Hayes, host of “All In,” gives s guide to the “war.”

Don’t rush off the either of these fast food joints too soon. Hayes and his guests, CNBC contributor Ron Insana and Professor Raj Patel, explain the underlying factors, plus some health concerns.

There are a lot of calories, salt and other stuff in them there nuggets that you might want to think twice about consuming on a regular basis.

1 comment

    • TMC on January 17, 2015 at 1:58 am
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