Dr. Whitehead, Dean of the English Department in the Colleges of Arts and Sciences at the University of Arkansas swung a pretty big stick in his heyday there. He was able to get important persons of letters to come and give free (well, at least to the public) readings of their material. Notable amongst them were Ken Kesey and Allen Ginsberg. Mrs. Translator and I went to both of those.
The fliers had been distributed around town for a week or two. They were pretty much generic, essentially saying “Famous poet to give reading at the U of A on such and such date at 8:00 PM”. Well, Mrs. Translator and I decided to go, as we try to be cultured individuals and I was very familiar with Allen from reading.