The BBC’s American television soap Mad Men offers a rare glimpse of the power of corporate advertising. The promotion of smoking half a century ago by the “smart” people of Madison Avenue, who knew the truth, led to countless deaths. Advertising and its twin, public relations, became a way of deceiving dreamt up by those who had read Freud and applied mass psychology to anything from cigarettes to politics. Just as Marlboro Man was virility itself, so politicians could be branded, packaged and sold.
Much of the American establishment loathed Bush and Cheney for exposing, and threatening, the onward march of America’s “grand design”, as Henry Kissinger, war criminal and now Obama adviser, calls it. In advertising terms, Bush was a “brand collapse” whereas Obama, with his toothpaste advertisement smile and righteous clichés, is a godsend. At a stroke, he has seen off serious domestic dissent to war, and he brings tears to the eyes, from Washington to Whitehall. He is the BBC’s man, and CNN’s man, and Murdoch’s man, and Wall Street’s man, and the CIA’s man. The Madmen did well.
Tag: The Obama Brand
May 04 2009