The Daily Climate has a breakdown of the past decade of America’s corporate-held media’s coverage of climate change, where they found that 2010 was the year climate coverage ‘fell off the map’. Media coverage of climate change in 2010 dropped globally by 30 percent since 2009 and “slipped to levels not seen since 2005”.
Corporate broadcast news coverage of climate change was so insignificant that Robert Brulle, a Drexel University professor, who has analyzed nightly news coverage of climate change stories, said he is doubting his data. “I can’t believe it’s this little. In the U.S., it’s just gone off the map,” he said.
“The cycle of media interest in climate change has run its course, and this story is no longer considered newsworthy,” Brulle said. Total coverage of the UN climate talks in Cancun last month by the networks was a single 10-second clip, he said.